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Search Engine Land: News About Search Engines & Search Marketing
Google Instant And The Power Of Suggestion
It’s going to be a long time (weeks or months) until anyone has a complete understanding of how Google Instant will change search and search marketing. The change Google has made isn’t just to the user interface. They’ve changed how search works by dramatically increasing the power of Google Suggestions. And most importantly they’ve changed the [...]*** Read the full post by clicking on the headline above ***
How The “Focus On First” Helps Hide Google’s Relevancy Problems
In January, I was invited to speak to Google’s search quality team about issues I had with Google’s search results. My topic? For queries where I know a subject really well, I often found Google provided some pretty poor results in the top listings along with the good ones. I wanted more perfection! With the focus [...]*** Read the full post by clicking on the headline above ***
A Closer Look At The Google Buzz Privacy Settlement
On December 20th, a federal judge in the Bay Area will be asked to approve an $8.5 million settlement between Google and several Gmail users who sued earlier this year over the way Google Buzz was launched in February. If it’s approved, the case will become a class action, Gmail users in the U.S. will [...]*** Read the full post by clicking on the headline above ***
Nearly Ninth Inning For Microsoft Smartphone Effort
Pardon the baseball metaphor but it seemed appropriate: the impending debut of Windows Phones (Windows Mobile 7) is a very high stakes moment for Microsoft, especially in the wake of Kin’s recent failure. Redmond is now poised to spend a great deal of money to promote the new mobile OS in a highly competitive environment [...]*** Read the full post by clicking on the headline above ***
Facebook Passes Google In “Time Spent,” What Does It Mean?
Yesterday morning Citi analyst Mark Mahaney put out a research note with comScore data that showed Facebook had passed Google in terms of time spent online. Mahaney observed: Looking at % of Total Time Spent by the top 5 sites in August, Facebook, for the first time took the top spot with 41.1B minutes followed by [...]*** Read the full post by clicking on the headline above ***
My Data Have Feelings
As search marketers, we are often asked to look at multi-dimensional data. This is often cumbersome, boring and overwhelming to go through. Take a look at this example from a campaign that’s running in multiple cities in the US: The CPA in Boston is high and it appears to be due to the conversion rate. However, [...]*** Read the full post by clicking on the headline above ***
Why We React Strongly When Web Sites Change
A new tactic to get web site traffic I’ve seen lately is to make a drastic change that will create a buzz. Whether a web site undergoes a complete redesign or removes a previous function, we know that no matter what the change is, some people are going to hate it. Several of [...]*** Read the full post by clicking on the headline above ***
SearchCap: The Day In Search, September 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches AdWords Help Site For Small Business Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords Small Business Center. It [...]*** Read the full post by clicking on the headline above ***
Google Launches AdWords Help Site For Small Business
Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords Small Business Center. It offers tips in several aspects of the AdWords system — like “Write great ads” and “Adjust bids and budgets” — and the content is divided into Beginner, Intermediate, and [...]*** Read the full post by clicking on the headline above ***
Google’s New Philosophy: We’re A Portal
After years of refusing the “portal” label, it seems that Google has finally had a change of mind. Google’s new attitude is evident on its Our Philosophy – Ten things we know to be true page. As Eric Goldman points out, that page has changed: On June 3, 2004 (per archive.org), the page said “Google may [...]*** Read the full post by clicking on the headline above ***
